Emilia Dunaj
Emilia Dunaj
Head of Technology Insights
November 2023, 7 min. read

Have you heard of creating custom AI agents? If not, it’s time to tune in! Although this field is not new, it has recently seen exciting developments that open up the possibility of creating custom AI assistants. That’s a huge step in making artificial intelligence more accessible and practical than ever before.

Imagine having an invisible, intelligent helper. One that understands your business needs, thinks ahead, and acts precisely. This isn’t just a fantasy from a sci-fi movie but a reality of custom AI agents. These advanced tools have the potential to change everything we’re used to. They’re bringing a new level of automation and intelligence to everyday tasks, business processes and flows that were once thought impossible.

But what exactly are AI agents, and how do they work? What makes them so special? Keep reading to find answers to these questions, along with instructions on how you can create one yourself. 

What is an AI agent? 

AI agents, or Artificial Intelligence agents, are also called bots, short for robots. It’s a type of software designed to perform tasks for people or other programs. These agents can think and act independently, which is a big step from the usual automation where everything is pre-programmed. AI agents can adapt to new situations on their own, use the internet and apps, manage files, and even make payments–all by themselves. 

Have you ever interacted with AI assistants like Alexa, Siri, or Google Assistant? These are examples of AI agents that we use in everyday life. They can do things like play your favorite song, check the weather, or even turn off the lights in your house. And think about self-driving cars–these are AI agents, too, making all the driving decisions without a human driver.

Custom AI agents are proactive. They don’t just wait around for instructions. They are helpers who start working on tasks, gather necessary information, and keep going until the job is done. These agents are great at adjusting their actions as they learn from new information and experiences. And, until the goal is met, they won’t stop, day or night.

OpenAI has been working on making AI agents, like their GPT models, that everyone can use. Their goal is to create AI that’s safe and beneficial for all. These new autonomous AI agents work differently. They can set their own goals. Say you want to research a topic or order a machine part. These GPTs start by creating a list of tasks and then go about completing them. 

How intelligent agents work? 

At their most basic level, intelligent agents are powered by algorithms and programming rules. These rules guide how they process information, make decisions, and carry out tasks.

Machine learning (ML) and advanced algorithms are the brains of AI agents. With ML, bots can look at massive amounts of data, learn from past experiences, and get better at making decisions. This ability to adapt and improve is what sets them apart from traditional, rule-following software

Explaining how intelligent agents work

When it comes to understanding data, AI agents are like skilled interpreters. Rather than reading the surface level, they delve deeper, picking up on subtle patterns and insights that aren’t immediately obvious. This deep understanding helps them act more effectively.

AI agents are skilled at interacting with users and other systems, providing valuable feedback, insights, and recommendations. This interaction transforms user experiences, making them more intuitive and effective. Designed to handle increasing amounts of data and more complex tasks, these agents are equipped to scale up effortlessly. As your business grows and becomes busier, your AI agents adapt and expand their capabilities, consistently ready to assist in increasingly smarter ways.

Types of AI agents

Not all artificial intelligence agents are alike. They come in different forms, each designed for specific tasks and environments. Let’s look at the main types of these smart agents:

  • Simple reflex agents are basic programs that react to immediate situations. Think of a spam filter in your email that catches spam based on certain words. That’s a simple reflex agent.
  • Model-based reflex agents have a bit of memory. They react to what’s happening now, considering what’s happened in the past. A good example is a smart thermostat that learns your temperature preferences over time and adjusts itself accordingly.
  • Goal-based agents are all about achieving specific goals. They look at different ways to do something and pick the best one. For example, your car’s GPS is a goal-based agent. It finds the best route for you, considering things like traffic and road closures.
  • Utility-based agents are like goal-based ones but with an extra focus on doing the best possible job. For instance, a stock trading software that tries to maximize your profits is a utility-based agent. It makes decisions while aiming to make the most beneficial ones.
  • Learning agents get better over time. They learn from what they do and become more efficient. A recommendation system on a shopping site that suggests products based on your past purchases is an example. It learns what you like and gets better at making suggestions.
  • Hierarchical agents work in layers, handling tasks at different levels. This is useful in complex environments where tasks need to be organized at different stages. Imagine a big factory automation system where one level of agents controls the machines while another level plans the overall production.

Each type of AI agent has its unique strengths. From simple tasks to complex decision-making, they play key roles in making business processes more automated and efficient. Here’s our article listing use cases of AI agents in workflow automation.

What is SWARMS approach?

The real power will lie in creating AI SWARMS. This approach involves multiple AI agents working together, much like a swarm of bees. These agents collaborate, share information, and make decisions collectively, which can lead to more effective problem-solving and decision-making processes. AI SWARMS can tackle complex tasks that are too challenging for individual agents by pooling their capabilities and insights. 

This technology is particularly useful in scenarios where a multifaceted approach is needed, such as large-scale data analysis, complex problem-solving in research, or coordinated automation in industrial settings.

Creating a custom GPT agent

On November 6th, 2023, OpenAI made a significant step in commercializing creating custom AI agents. The organization released ‘Create your own GPT’ feature and provided access to their GPT editor, a platform for building custom agents, or as they call the GPTs. Anyone can use it, and it’s designed to be intuitive and user-friendly, even for those new to AI technology.

OpenAI’s new feature allows for creating custom GPTs

In the GPT editor, users can tailor pre-trained GPT models to suit a variety of scenarios. To start with, you input examples of tasks you want the agent to handle. This could be sample customer queries, typical data reports you deal with, or content styles you aim to generate. 

The next step is to adjust your settings. Here, you can change parameters related to language, tone, and response complexity. This will fine-tune how your GPT agent responds. And if you want it to understand specific industry jargon or company-specific data, include this in your inputs. This contextual grounding helps the agent react more accurately and relevantly. 

One of the editor’s strengths is its interactive nature. As you add examples and tweak settings, you can immediately see how the agent responds. This real-time feedback allows you to iteratively refine the AI assistant’s behavior until it aligns perfectly with your goals, be they professional or personal.

In line with their vision of expanding AI accessibility, OpenAI has also initiated a program to store and sell custom GPTs. Their aim is to encourage a wider range of users to participate in AI development and application. We’ll soon see a marketplace for custom AI solutions where owners set up their agents for a wide range of applications, from personal projects to complex professional tasks.


Custom agents will continue to get more useful and smarter and take on more and more responsibilities in the real world. These smart tools bring a new level of speed, flexibility, and smartness to business activities. They already improved how we talk to customers or manage supplies and finances better. 

Currently, technology and people are working together closely. No one really knows where this will take us as everything is moving dizzyingly fast. Looking ahead, the possibilities with custom GPTs are endless. We may see sentient AI agents society that operate independently, making decisions and performing tasks without human guidance sooner than we think. However, not everyone in the industry and beyond is happy about the speed of this advancement. 

Right Information can take your business to exciting new places of automation and AI. We have a team of AI consultants and experts in developing custom AI models to solve your specific business challenges.

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Frequently Asked Questions:

  1. What are agents in AI?
    Artificial intelligence agents are software programs capable of performing tasks autonomously or semi-autonomously. These intelligent agents can make decisions, act on data inputs, and achieve specific goals, often learning and adapting based on their experiences.
  2. What are agent GPT examples?
    Agent GPT examples include AI assistants like chatbots created using Generative Pre-trained Transformers (GPTs). These GPT agents can conduct conversations, provide customer support, generate content, and even offer personalized recommendations based on user interactions.
  3. What does an AI agent do?
    An AI agent performs tasks, often autonomously, to achieve specific goals. It can include analyzing data, making predictions, handling customer inquiries, automating routine tasks, and even learning from new information to improve its performance over time.
  4. Which is the best AI agent?
    The best autonomous AI agents are the ones that can solve the problem on their own without any human intervention. Choosing one is hard because it depends largely on the specific needs and context in which it’s being used.
  5. Is robot an AI agent?
    While AI agents are typically software programs, and robots have mechanical components that move, there’s an interesting relationship between the two. Not all intelligent agents are robots, as many operate solely in digital environments. However, all AI robots that physically interact with the real world can be considered intelligent agents due to their software-driven decision-making capabilities. The term ‘bot’, short for ‘robot’, is often used to describe intelligent agents, emphasizing this connection. Essentially, while all AI robots are a type of intelligent agent, not every intelligent agent is a robot.
  6. What are some real-life applications of AI agents?
    Real-life applications of AI agents span various sectors and functionalities. These include customer service chatbots and personal assistants like Siri and Alexa, which help in everyday tasks and information retrieval. In healthcare, AI-driven diagnostic tools assist in accurate and quick patient assessments. The finance sector benefits from AI agents through sophisticated trading algorithms. Additionally, self-driving cars represent a significant advancement in AI application in the automotive industry. Another notable example is ChatGPT, a large language model developed by OpenAI, which excels in generating human-like text, making it useful for a range of applications from writing assistance to conversational AI.
  7. What is an AI agency?
    An AI agency is a company that specializes in creating and managing AI solutions, such as developing custom AI agents for businesses, providing consultancy in AI implementation, and offering support in integrating AI technologies into existing systems.