Marketing activities planning and reporting system for the whole dealership network.
Keywords: marketing planning, reporting software, dealership network, Excel sheets
The large and increasing number of marketing activities in the whole dealership network, required from the Client to redesign the current process and introduce new software. Every dealer before the new fiscal year retrieve from the local HQ the draft of marketing plan which is evaluated and accepted. During the year, every activity is reported and can be evaluated to confirm all expenses. Right Information designed the system based on the legacy Excel sheets, and developed the powerful solution that improved the transparency and efficiency of the whole process.