What is CPQ platform?

CPQ platform is software that enables sales operations to automate and optimize the process of selecting or configuring the right product based on the requirements, up to pricing, and creating quotes for B2C and B2B clients. CPQ quickly and accurately generate quotes for orders. Without the use of CPQ, the quote process and proposal generation are slow and there is inaccuracy in quotes which leads to incorrect orders. CPQ solves these issues and thereby gives businesses more opportunities to up-sell and cross-sell.