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How to optimize product catalog and product card for eCommerce

Creating a product catalog is an effective way to expand your customer base and provide them with all unique information about the products. The main assumption is to familiarize the customer with the product range and provide all the information required to make the purchasing decision. This article will give you insights what to include in the catalog and how to effectively optimize it to eCommerce environment.  

Gather information

The information you need to create a digital catalog should include a list of products, product descriptions, product features (specification, technical parameters, performance diagrams, images, accessories, etc.). You can also include information about the company, customer reviews – think about what information will help your customers make the right decisions. A clear analysis of your customers’ needs will turn all gathered information into a powerful online selling tool. 

 Make hierarchy and product families 

The information you need to create a digital catalog should include a list of products, product descriptions, product features (specification, technical parameters, performance diagrams, images, accessories, etc.). You can also include information about the company, customer reviews – think about what information will help your customers make the right decisions. A clear analysis of your customers’ needs will turn all gathered information into a powerful online selling tool. 

Creating mutually exclusive groups of products significantly improves the navigation, which at a first glance, seems like a simple task but can be sometimes difficult to achieve. To make the process easier you can start with determining the key categories or applications, and then continue by dividing based on the functions and main characteristics of your products.  

Prepare product card

In the eCommerce world, all roads navigate to the product card which is an essential element of the product catalog that includes all of the information about the products. While it is the most visited page, its correct structure directly affects the number of sales. For web shops using SEO as the main advertising tool, a product card is the main landing page that handle most of the traffic from the organic search results 

A product card should be as informative as possible and at the same time, simple for the user. Visiting this page customer should get the comprehensive information about the product and be sure that it is profitable to make a purchase there. 

Make sure that your product card contains all information that the user need to know about your product.

Visual content

You will succeed if you provide your customers with high-quality assets. By doing so, you can clearly convey to the consumer all benefits of the product and significantly increase conversion. However, quality images are not the only option to present a product to the customer, a lot of eCommerce companies uses 3D models and video content to increase customer’s engagement and deliver the required content. 

Help customers find the right product

Search with filters is an essential module for each eCommerce when the product usually has simple characteristics like name, price, color, size, etc. However, the complex product search can’t be covered by filters when performance, dimension, and other calculations are vital for customer’s decision. Giving the customer intuitive and understandable way to find the product, dramatically increase chances of product purchase. 

While search only establishes the best matches for the simple user’s input such as name and filters (e.g. color, size, price range), the selection software support dynamic calculations and recommends the best products based on more complex requirements. The calculation module as an engine behind allows to make an advanced mathematical and physical calculations of the product’s performance, efficiency, cost, size also depending on the pre-defined rules and constraints. 

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