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PIM system for manufacturing company: what do you need to know?

Product data during the whole life cycle has a great impact on the efficiency and quality of the sales process and finally on the relations with customers. Once you decided that your company needs one centralized source of information — you will definitely look for a solution like the Product Information Management system.

Product data during the whole life cycle has a great impact on the efficiency and quality of the sales process and finally on the relations with customers. Once you decided that your company needs one centralized source of information — you will definitely look for a solution like the Product Information Management system.

What is the PIM system and what problems it can solve?

Product Information Management (PIM) system is a tool that centralizes and organize all the information about your product. In other words, it is a system that contains all the marketing and technical information about products. It supports workflows and processes, build an integration endpoint and improves the product information enrichment. When to think about non-standard PIM system?

  • When the product data sources are defragmented and information are stored in many different systems, files, databases — there is no single source of data.

  • When product time-to-market is long and introducing a new product is very complicated, also when publication routines are complex.

  • When standard solutions like Pimcore, Akeneo or inRiver can’t cover all needs related to very advanced technical details like measurements, lab data, language-depend product assets, drawings, 3D models etc.

The PIM system in a manufacturing company should be a central place to collect, enrich and distribute data to other applications like websites, online catalogues, e-commerce (B2B, B2C, B2X), product configurators, product selection tools, printed materials.

There is no perfect fit PIM system for every kind of business. Choosing the right solution, can be a painful process if you haven’t identified your needs. So what you can do to define right requirements? Pay close attention to these next elements.

Compatibility

If your PIM can’t connect to your ERP, online catalogs, mobile applications, then you lose the main advantages of PIM. Your ideal PIM system should be compatible with most of the system that will consume product data and information.

Automatization

Choose a PIM that can automate some processes, validate the information based on templates, track the enrichment and free your marketing team as they can do more of the most important and necessary tasks.

Markets and languages

Make sure that your PIM can adapt to different market and sales channels in different countries. Market-based product ranges, pricing policies and automatically recalculation of measuring systems is a strong foundation.

Usability

PIM system must be user-friendly for employees with non-technical skills. An interface should provide users clear guidance on what they can do and simply increase the work efficiency. With more automation, people spend less time on time-consuming repeatable activities and can focus more on data quality.

What are the typical types of products?

Millions of items can be handled, from simple products, sets, up to complex systems with combination rules or constraints.

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Typical PIM workflow you should apply

Collect data from many sources and enrich in one central system. Supporting your marketing and sales can dramatically improve the quality of information used in multiple channels, that finally you deliver to the distributor or final customer.

What benefits can the PIM system bring to e-commerce?

Accessories management within the PIM system can support the sales process on the completely new level. Additionally, an extensive management of related product together with automatically calculated prices (based on defined price policies within extended e-Commerce functions) can improve quotation process as well.

Comprehensive technical documentation generated dynamically in many languages.

  • Utilize data into comprehensive technical documentation and data sheets.

  • Create clear and advanced sheets with dynamic diagrams, charts, tables and more.

  • Export data to XLS, PDF, XML or other formats.

  • Reduce manual work by automated generation.

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